Crowd Global Agency approached Thin Reel Media to support the production of an exciting and dynamic campaign for the Logitech-owned audio brand: Ultimate Ears. Our team successfully managed the full production end-to-end.
The creative developed by Crowd Global was an ambitious and exciting idea. Putting the new Wonderboom 3 speaker front and centre. Focused around the hashtag #letitout, this campaign encourages consumers to share their love for music, dance and expression of their individuality. The creative team wanted to show the colourful speakers in vibrant colourful environments while conveying the Wonderboom 3’s key features such as 14-hour battery life & IP67 rating. This challenging brief involved, utilising modern high-powered LED lighting and building rainfall rigging for the studio.
The campaign was shot over two days in London, with our in-house team, featuring talented dancers and influencers. One day was dedicated to product shots and the rain filming. The second day was dedicated to the colourful set filming. Post-production was done fully in-house at our Bournemouth studios. Overall the project was a fantastic success, with the end client being thrilled with the creative result.
The content was used as part of a global launch strategy run by Crowd Global, all centred around #LetItOut.