Nite Watches | Time to Explore

project type
Brand Content
market
UK & International
activation
Online & PPC
agency

British-designed, Nite's watches feature self-powered tritium illumination – the very best watch illumination technology there is – for a constant glow throughout the night whatever the conditions. ​ Our relationship with Nite started in 2018 when they approached us to produce their first few pieces of video creative. 3 years on, we're still delivering epic, eye-catching content that embeds Nite into the adventure and men's fashion market.

services
  • Creative Development
  • Casting
  • Pre-Production
  • Production
  • Post - Production
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challenge

Nite's Tritium illumination technology is one of their key features. All our content puts this front and center showing the series ability to transform from a fashion-focused time-piece to a practical tool. Shooting this illumination effect is no easy task. Combining artificial UV lighting with heavy amounts of post-production work allows us to do this incredible feature justice.

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solution

Our creative, focused on showing the utility of the watches in a variety of outdoor and rugged environmentS. Testing their limits, while also showing the stunning designs across the Nite range. The headline brand film was shot across 3 days, using locations around the beautiful Dorset coastline and countryside here in the UK.

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outcome

Never disappointed, Nite continues to work us to deliver all their video content needs. From new series launches to social content to keep their audience constantly engaged. ​Nite has utilised their latest batch of content as part of a social ad campaign, which has seen continuous online sales for the brand. 

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