British-designed, Nite's watches feature self-powered tritium illumination – the very best watch illumination technology there is – for a constant glow throughout the night whatever the conditions. Our relationship with Nite started in 2018 when they approached us to produce their first few pieces of video creative. 3 years on, we're still delivering epic, eye-catching content that embeds Nite into the adventure and men's fashion market.
Nite's Tritium illumination technology is one of their key features. All our content puts this front and center showing the series ability to transform from a fashion-focused time-piece to a practical tool. Shooting this illumination effect is no easy task. Combining artificial UV lighting with heavy amounts of post-production work allows us to do this incredible feature justice.
Our creative, focused on showing the utility of the watches in a variety of outdoor and rugged environmentS. Testing their limits, while also showing the stunning designs across the Nite range. The headline brand film was shot across 3 days, using locations around the beautiful Dorset coastline and countryside here in the UK.
Never disappointed, Nite continues to work us to deliver all their video content needs. From new series launches to social content to keep their audience constantly engaged. Nite has utilised their latest batch of content as part of a social ad campaign, which has seen continuous online sales for the brand.