Transit Custom

In early 2024, leading global social agency Born Social approached us with a brief to produce content for the launch of the new Ford Transit Custom.

We created a series of mini-documentaries featuring three incredible creators who use the stunning 2024 Ford Transit Custom to power their thriving businesses. The goal was not to hard-sell the van, but to showcase how it seamlessly integrates into their day-to-day operations.

Shot in a freehand, documentary style, Born Social wanted the content to be grounded and true to life. This approach ensured the content felt real and served as a genuine testimonial to the Transit’s capabilities.

Over just three days, we filmed across the Midlands and Scotland, working around the businesses’ normal operations. We handled all post-production, incorporating feedback from both Born Social and the wider Ford Europe team. Upon release as part of Born’s paid campaign strategy, the content achieved over 8 million views.