Rugged

Long-time production partner Dojo Films brought us on board to manage the production aspect of a new creative campaign for Dell Technologies. Dedicated towards their line of rugged laptops and tablets and their usage in the British Armed Forces.

With multiple stakeholders and teams involved across Dell, their partners, and the MOD, the project required a large amount of logistical planning in advance of production.

We created a mix of product and narrative-focused content, showing the real-life use of the Dell rugged series by the British Military.

Everyone involved was thrilled with the end result. The full advert premiered at DSEI to an exceptional response. Dell has been using the content as an essential asset in the marketing of their rugged series throughout 2021 and 2022.