Video marketing is an incredibly fast-paced area where things are constantly changing, and it can be hard to keep up with them if it’s not your job to do so. For people trying to keep up with the trends to stay relevant, it's very difficult to stay in the know and produce content that is relevant to the current forecast, let alone the time invested in doing so. In contrast, a video agency is in the industry, they are creating some of these trends and it's their job to stay relevant.
As mentioned at the beginning, everything comes down to time. Whether you have the time to spend on a project, whether you can afford to spend your time doing a project and whether you have the time and capacity to do so consistently.
Productions take time, more time than people give credit for. Many people don't even take into account pre-production, production, and then post-production. Hiring a video agency will take all that off your hands. They will plan the shoot, the logistics, the models, and so on. They will use their expertise and experiences to produce the project and then follow that up with the incredibly time-intensive post-production. Taking it off your hands then frees you up to focus on the many other aspects of business that require your attention.
Video is accessible to everyone, now more than ever and as a consequence, the quality of work is now even more diverse and it's easier to tell who are the professionals. For example, a video agency will have a crew full of specialists in the fields of lighting, audio, camera operation, and creative direction to name a few. These factors add up to an overwhelming conclusion that is valuable. With the value of crew members, they can produce better quality work, quicker. When you have a team that is in sync with one another, and who knows their job, they can streamline their production processes to produce a beautiful end product at a good pace.
Sometimes it's really hard to sell yourself! With an external perspective, a video agency will listen to what your vision is and or what you want to achieve from a campaign, they will take into consideration your brand's style and budget. With that knowledge, they will come up with a concept that they can deliver to meet all of your needs.
Video agencies have to be efficient to be successful, that includes working tight deadlines, meeting client expectations, and producing compelling work. And it does come down to time as previously mentioned. If you want to shoot and edit a piece of content quickly for an event or a launch for example then hiring an agency will get the job done quicker as opposed to someone who is juggling multiple jobs at once. This means by hiring an agency you can get more content more frequently and consistently.
There you have it – 5 reasons why you should outsource and have a dedicated video partner for your business.