Norlha Textiles - Tibet

Strengthening the identity of an ethical fashion brand. 

Time to Create

 

Pre - Production: 10

Production: 25 Days

Post - Production: 35 Days

 

Project Type

 

Campaigna

Live Action Narrative

23 Total Edits

Services Provided

Scripting

Shot - Listing

Location Scouting

Main Production

Editing

Colour Grade

Sound Design

The Brief

 

Norlha is an ethical fashion brand based on the beautiful Tibetan Plateau. They believe in the exceptional qualities of rare Yak fiber, in the skill of dedicated artisans, and the creation of superior products. Norlha wanted to elevate their brand's presence in the ethical fashion market as part of a month-long #fashionrevolution campaign.

 

 

Norlha were keen to use a European agency to ensure the content resonated with western audiences and met European standards.

Watch the Brand Film

Pre - Production

 

Norlha were keen to keep their people and Tibetan culture at the core of the campaign. Therefore, all Norlha products were to be shown being used & worn in an aspect of Tibetan life. Using real Tibetan people, not actors or models. 

 

We developed the initial shooting plan during the month leading up to production. Working remotely was challenging but ultimately worked well. So, when we arrived on the Tibetan Plateau we could hit the ground running.

See the Content

Spun

Collection

Hat Collection

Baby 

Collection

Knitted 

Collection

Home 

Collection

Child

Collection

Watch the Factory Tour

Post - Production

 

Post - Production was extremely extensive. Many of the videos we're complex and required advanced editing, sound design, and color grading. Thin Reel worked with Norlha remotely after returning to the UK. We took onboard client feedback and decisions in order to ensure the content met their needs both creatively and technically. 

"Norlha Textiles, worked with Thin Reel Media in Spring of 2018, and we cannot say enough good things about their work. They came all the way to our remote village on the Tibetan Plateau, and despite the challenges of working in this environment, and the complexity of the stories we wanted to tell, Thin Reel thrived and captured everything perfectly. We can't wait to work with them in the future!"

 

- Willard Johnson | Norlha

Your company is so amazing! ✨ You really treat your employees well and have given them so many new opportunities! Beautiful products and people! 🧡👏🏻

 

Michele Gold

Wow ❤️❤️❤️ what a beautiful place to work, harmony and beauty in people, place and product ❤️❤️❤️

 

Anna Latham

Wow, this is beautiful ! Well shot film.

 

なつ くん

I like it when Norlha features the pics and films and stories about the workers.

 

Tom Duggan

Wow, this is beautiful ! Well shot film.

 

なつ くん

204 Likes

To know this makes my Norlha scarf so special for me. Thank you!

 

@petra.kiehn

Congratulations. Wonderful philosophy because behind a product there are Women and Men, hearts and minds, knowledge and transmissions through the final product to the Women or Men who is going to wear it❤️ 🙏🏼🌿🙏🏼

 

@jeanzian

Wow, this is beautiful ! Well shot film.

 

なつ くん

@thekindschool are they not the best?? We love you @norlha_textiles thank you for both beauty and inspiration!

@parkhilldesign

Thin Reel was started with the key aim of making video advertising something exciting, effective and watchable. Helping businesses build a genuinely interested audience by releasing content that is valued and entertaining.

 

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