Nite International Ltd
Introducing a global watch brand
to the world of video.
Time to Create
Pre - Production: 3 Days
Production: 4 Days
Post - Production: 7 Days
Project Type
Campaigna
Live Action Narrative
5 Total Edits
Services Provided
Casting
Scripting
Shot - Listing
Location Scouting
Main Production
Editing
Colour Grade
Sound Design
The Brief
Watch brand Nite aproached Thin Reel to develop and produce a series of engaging adverts for their 5 watch series and also create a strong brand film to encompass what Nite represents. In collaboration with their marketing team we came up with a concept of every narrative taking place on the edge of Night fall. Nite watches utilise a unique illumination technology called GTLS so it was important this feature was included hence the decision to shoot in the evening and at night.
The Result
TRM handled Pre - Production right through to delivery. Each shoot was a complete success and the production ran smoothly despite the added difficulty of many narratives taking place outdoors. We look forward to seeing the customer reaction as this content begins to roll out for Christmas 2018.
Watch the Alpha Ad
