Iceland Rally Commercial

The next gear up. 

Creating video content that does justice to incredible tour experiences such as the Dodgeball Rally is no easy task.


Dodgeball are seasoned video users. However, they wanted to up the quality and effectiveness of the content they were putting out. TRM was brought in to provide this production capability. 


The brief for the Winter Rally in Iceland: create an action-packed, slightly comedic and entertaining advert for the tour. An ambitious brief for a small crew and two production days.


It was cold.

Fitting the production around a fast-moving tour that we had no control over meant our shooter had to operate extremely quickly.


A strong knowledge of the equipment meant finding solutions to on the fly requests from the client was no problem.  


We developed a video appropriate for their niche market. Displaying Dodgeball’s capability to offer a high-end, once in a lifetime experience.​ The video was incredibly well received upon release. Dodgeball was thrilled with the result and the video has become an invaluable marketing asset for future tours. Within the first 3 days, the video gained 5000 views across 3 platforms.  


We were able to show the true beauty and epicness of the Icelandic landscape while effectively incorporating the experiences the tour members had.


Thin Reel was started with the key aim of making video advertising something exciting, effective and watchable. Helping businesses build a genuinely interested audience by releasing content that is valued and entertaining.


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