My PT Hub

project type
Direct
market
USA & UK
activation
Online Organic & PPC
agency

My PT Hub is an online web and mobile app, enabling personal trainers and fitness professionals to manage their clients by creating customisable training and nutrition programmes, whilst tracking their progress and achievements. ​ Thin Reel was brought it to produce video content for their new brand and updated app launch.

services
  • Creative
  • Location Management
  • Casting
  • Production
  • Post - Production
  • Animation Design
challenge

My PT had big plans to overhaul their current software to modernise and offer new and exciting features to their customer base of over 75,000 fitness professionals.

solution

We created the unique concept of bringing the software into the real world by combining live action cinematics with stylish motion graphics.

outcome

As a full service agency, Thin Reel provided end to end support from script writing, casting, managing production, shooting and all post-production. A challenging task but we managed to produce a final product that is sleek, informative and engaging.

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